After becoming a beloved bakeshop brand in Jordan, Butter Believe It has opened its first London shop right outside Spitalfields Market. Indulgent desserts is their specialty, so you butter believe I made this newcomer top priority on my never-ending to-eat list.
Butter Believe It might be new to London, but they’ve already done a fine job with fitting in. Show-stopping decorations are wrapped around the window, providing the perfect picture for your Instagram feed, while desserts highlight decidedly British flavors. Sponge cake, infused with earl grey and layered with cream and raspberry jam, or chocolate cake combined with marmalade and candied oranges – this is like afternoon tea on steroids.
But cookies take your taste buds outside their comfort zone. A seasonal special, Ginger All The Way swaps your go-to gingerbread man for a ginger-spiced cookie, dotted with white chocolate chunks to offset the spice. Date Night is like experiencing a once-in-a-life-time kind of love, a rich double chocolate chip cookie packed with pecans and dates, achieving a contrasting combination of crunchy and chewy textures. Although it’s tough to pick a favorite, the Simply the Zest speaks for itself, a white chocolate-centered cookie is brimming with lemony flavors and studded with poppy seeds, proving the tiniest ingredients can have the most profound impact. It’s irresistibly crisp and nutty all the way through, while equal parts sweet and refreshing.
Cakes might win on presentation, but these humble-looking cookies pack a punch.
